Welcome to the World
of Medina
Official Artist for the .ART Domain name
Medina at The New Media Moment
May 13–15, 2026
Multidisciplinary artist Medina will participate in "The New Media Moment", an international exhibition project dedicated to digital art and new media practices, presented across the urban media screens of Times Square from May 13–15, 2026. Curated by Art Innovation Gallery, the project brings together international artists working at the intersection of art, technology, moving image, and contemporary media infrastructures.
Envisioned as a curatorial intervention within one of the world’s most hyper-mediated public spaces, the exhibition transforms the monumental LED screens of Times Square into temporary platforms for contemporary art. In contrast to the commercial visual environment that usually defines the site, The New Media Moment introduces artistic practices as a critical and poetic presence within the urban landscape.
As part of the exhibition, Medina will present "Flowers for Mothers", a digital artwork that expands a recurring motif within her artistic practice into the realm of motion and time-based media. The work was first presented at Azerbaijan National Carpet Museum (https://carpet.is.art/) as part of the artist’s solo exhibition "In the After Image", where it later entered the museum’s permanent collection.
Through subtle movement and digital transformation, "Flowers for Mothers" reinterprets the floral composition as a living, evolving image. Positioned within the visual intensity and architectural scale of Times Square, the work invites reflection on memory, care, femininity, and the translation of traditional visual languages into digital space.
TIME TO ART
by Medina and .ART Registry
February 27 – March 1, 2026
Medina’s artwork "Spring" will be presented as part of CTRL / CITY
As part of CTRL / CITY, Medina will present the artwork "Spring" on one of the most prominent digital platforms in the United States. Installed on The Reef — a monumental urban screen in the heart of Downtown Los Angeles — the work enters into direct dialogue with the metropolitan landscape, extending beyond the conventional boundaries of exhibition space.
Stretching 736 feet in length, with three display faces oriented North, East, and West and totaling over 40,000 square feet of screen space, The Reef is the largest digital billboard in the United States. Positioned between the I-10 and I-110 freeways, it occupies two of the country’s busiest traffic corridors, generating millions of weekly impressions and engaging a vast, constantly moving public. Within this expansive infrastructural setting, Spring unfolds at an urban scale, amplifying the work’s visual and conceptual impact.
December 4–5, 2025
Art Innovation Gallery presents Mi Ami, a digital art and design exhibition unfolding during Miami Art Week alongside Art Basel. At the heart of this year’s presentation is Medina’s artwork Spring, which will be showcased on the project’s signature floating LED platform—a large-scale, mobile screen gliding across the waters from Miami Beach to Downtown Miami.
Mi Ami—a title that plays between the name of the city and the intimate question “Do you love me?”—frames the exhibition as a meditation on how place, image, and viewer intertwine. Medina’s Spring embodies this dialogue: her work explores renewal, cyclical transformation, and the subtle interplay between technology and the natural rhythms it attempts to echo. Displayed against the shifting backdrop of Miami’s urban–aquatic landscape, Spring gains a dynamic presence, inviting viewers to experience it as both a digital gesture and an environmental encounter.
Medina’s piece will be part of the immersive program presented on
December 4 and 5 from 4:00 PM, alongside works by international artists.
The LED boat will pause for public viewing each day from 4:00 PM to 4:45 PM at Bayfront Park – 301 Biscayne Blvd, Miami, offering audiences a dedicated moment to experience Spring in its floating, luminous setting.
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September 14, 2025
567 digital billboards illuminate Berlin through September 14.
During this year’s Berlin Art Week, .ART Registry unveils TIME TO ART, a dynamic public art project created by multidisciplinary artist Medina Kasimova. From September 9–14, 2025, Berlin’s streets, stations, and landmark sites will be transformed into a living digital gallery. For six days, the city’s digital billboards—screens typically reserved for commercial advertising—will instead become canvases for art, immersing the public in a luminous series of digital artworks.
For the duration of the campaign, 567 digital billboards will illuminate Berlin—from shopping windows and roadways to subway and train stations—presenting Medina Kasimova’s dreamlike cycle of works: Spring, Winter, Flowers, and Depth. Originating from her oil paintings, these pieces reflect the organic rhythms of nature while migrating fluidly from canvas to screen, dissolving the boundaries between the physical and digital realms. Developed in close collaboration with Medina’s studio, each generative art piece is trained on her original oil paintings and guided by artist-written prompts.
The TIME TO ART project will engage millions of Berliners during one of the city’s most important cultural moments, Berlin Art Week, transforming urban space into a platform for art.
The project is realised in partnership with Artcrush Gallery. Founded in 2022, Artcrush Gallery pioneered the integration of digital art into urban landscapes, starting from Brussels and expanding globally. By collaborating with forward-thinking media partners, Artcrush has redefined public space, transforming high-tech billboards into vibrant cultural platforms.
February 20, 2025
On February 20, 2025, at 3:00 PM, TIME TO ART by Medina Kasimova will illuminate the iconic digital billboards of Times Square in New York City, creating a captivating digital landscape composed of four dreamlike works: Spring, Winter, Autumn, and Flowers. Reflecting nature’s organic growth, these digital pieces originate from Medina’s oil paintings, transitioning from canvas to screens and bridging the physical and digital realms.
TIME TO ART, a series of dynamic digital artworks, explores the dialogue between art and technology. Displayed in one of the world's most recognizable public spaces, TIME TO ART invites passersby to pause and reflect on the healing power of art. In a cityscape defined by rapid pace, Medina’s works offer a meditative space, celebrating the cyclical beauty of nature.
Through TIME TO ART, Medina Kasimova and .ART Registry affirm that art is not confined to galleries or museums but is an integral part of our shared environment. Viewers are transported into a realm where the boundaries between reality and imagination disappear. Each frame teems with rich detail, from the brushstrokes to dews on fresh leaves and the rhythmical sway of grasses and flower stems, culminating in a kaleidoscope of leaves and lights.
November, 2024
"TIME TO ART is more than a call to action—it's a reflection of our belief that creativity has the power to heal not only individuals but also our planet. As we gather in Baku for COP29, we stand at a crossroads where innovation and sustainability must converge. For Medina, this journey is deeply personal. Her art, shaped by her resilience and vivid imagination, serves as a testament to the transformative power of creativity. As the official artist of .ART Registry, Medina embodies the healing potential of art—a vision that inspired our Art Therapy Initiative. By embracing .ART domains, we provide artists like Medina with a platform to share their stories and connect with the world. Art, in its purest form, is a bridge that connects us to our shared humanity and the natural world. It is my hope that, through these displays, we can remind everyone that art has the capacity to inspire change, promote healing, and contribute to a healthier planet. Let's use this moment to make art a part of the solution."—Reyhan Kasimova, Co-founder of .ART Registry
Starting November 1, for one month, six unique generative works by Medina Kasimova were displayed on media billboards throughout Baku, Azerbaijan, in celebration of COP29, the United Nations Conference on Climate Change. This open-air digital art exhibition, titled TIME TO ART, aligns with COP29's focus on environmental awareness and the power of creativity to heal and inspire.
The featured pieces—"Autumn," "Spring," "Winter," "Sunset," "Depth," and "Flowers"—are based on Medina's original paintings and brought to life through digital technology, transforming traditional art into dynamic expressions of movement and energy. The exhibition invites viewers to immerse themselves in a world where brushstrokes and colors seem to come alive, demonstrating art's ability to transcend static form and evoke the rhythms of nature.
These generative pieces not only showcase the beauty of Medina's work but also echo the themes of sustainability and resilience that lie at the heart of COP29. Each work is more than just a painting; it is a portal into shifting moods and seasons, a synergy of classical art and modern media that highlights our connection to the natural environment. The TIME TO ART exhibition reminds us that through creativity, we can foster a deeper relationship with our planet and inspire meaningful change towards a more sustainable future.
LANDSCAPE REIMAGINED
by the artists Medina & Cromwell
October 18 — November 18, 2025
"Landscape Reimagined" is presented in Taipei from October 18 – November 18, 2025, as part of Taipei Art Week (TAW) Connections. The work is a collaboration between multidisciplinary artist Medina and digital artist Cromwell, initiated by .ART Registry and HUG.art.
Presented at Taipei Lumitree, the exhibition transforms the space into an immersive stage of light, time, and memory, where the urban environment becomes a canvas for reflection and imagination. The artwork loops every 15 minutes daily, from 8:00 AM to 8:30 PM, inviting viewers to explore the shifting interplay between natural landscapes and digital interpretation.
Landscape Reimagined is a collaborative artwork that began with an open call initiated by .ART Registry and HUG.art, inviting digital artists to reinterpret the paintings of multidisciplinary artist Medina. Known for her vivid palette and expressive compositions, Medina creates works that hover between reality and dream. Her oil painting Autumn Road, the source of inspiration for this project, is a striking example: a scene charged with cinematic intensity, where movement seems to persist within stillness.
Taking Autumn Road as a point of departure, the winning digital artist Cromwell reinterpreted Medina’s painting through a new digital art vocabulary. Using generative tools and three-dimensional modeling, fragments of the original painting were lifted from the canvas and reassembled into sculptural digital forms. These elements, set into motion, transform the static qualities of paint into a dynamic, shifting environment.
By transforming Medina’s oil painting into a multidimensional space, Landscape Reimagined offers viewers a new perspective on the original work. It bridges the tangible and the virtual, the enduring presence of the artist’s hand and the limitless possibilities of digital transformation.
MEDINA
Medina is a multidisciplinary artist working across oil painting, sculpture, stained glass, mosaics, and digital media. Rooted in a deeply personal story of resilience and transformation, her practice navigates themes of strength and fragility, vulnerability and empowerment, survival and renewal. Through this lens, she develops a distinctive visual language that bridges the material and the digital, resonating with ideas of interconnectedness and repair.
Her work explores endurance as both subject and form. In painting, she builds radiant, layered surfaces that hold multiple narratives while pointing toward healing. In mosaics, fragmentation becomes a generative principle: broken forms are reassembled into new structures of meaning. Extending this approach into the digital realm, Medina creates large-scale billboard installations and metaverse-based projects that transform physical and virtual surfaces into sites of encounter—linking cities, audiences, and cultural narratives across diverse geographies, and situating her practice within a global, technologically mediated context.
Medina has presented her work internationally across museums, biennials, art fairs, and large-scale digital platforms, including projects in Baku, New York, Miami, Hong Kong, Berlin, and forthcoming exhibitions in Seoul, Taipei, and Dublin.
As the official artist for the .ART Registry, Medina is the inspiration behind The Healing Power of Art, a philanthropic initiative exploring art’s role in psychological and emotional restoration. medina.art
CROMWELL
Cromwell is a self-taught digital artist whose practice centers on generative images and animations created through visual programming. Working with languages such as Processing, she composes dynamic visualizations that reveal the endless possibilities of code as a creative medium.
Her work is defined by the interplay of form, color, and movement, resulting in immersive atmospheres that draw the viewer into ever-shifting worlds. Whether still or animated, each piece is a singular exploration of algorithmic art’s potential to push the boundaries of perception and expression.
Attentive to the synergy of every element—lines, reactions, music, light, and color—Cromwell creates works that captivate and resonate, ensuring each visual experience is truly one of a kind.
ABOUT MEDINA KASIMOVA
Medina Kasimova is a 29-year-old artist whose work transcends the ordinary, reflecting a deep connection with the human spirit
Overcoming a near-death experience at birth, Medina's life has been marked by resilience and a profound sense of purpose. Her early struggles and the unwavering support of her family have shaped her unique artistic vision. Medina's art is a testament to her journey, blending her innate creativity with a relentless will to live and inspire. Her work serves as a beacon of hope, reminding us of the boundless potential within us all.
Medina is the official artist for the .ART domain name, and she is the inspiration behind .ART’s charitable Art Therapy Initiative.
Experience “Depths” by Medina Kasimova
Premiered on the famed Times Square digital billboard in New York City, “Depths” is a captivating work of digital art, a series of transcendent images that evoke deep emotions and introspection. Characterized by its vivid, dreamlike quality, “Depths” reveals layers of meaning and complexity.
Through her innovative use of color, form, and texture, Medina creates a visual narrative that speaks to the resilience and beauty of the human spirit. The work invites viewers to explore the depths of their own experiences, offering a powerful and moving tribute to the strength of life.
Explore .ART Domains
The .ART domain is a dedicated space on the internet for artists, galleries, museums, and art enthusiasts. It’s where the global art community comes together to create, connect, and collaborate. Whether you’re an artist looking to establish your online presence or a gallery aiming to showcase your collection, .ART offers a unique, creative home for your digital identity and a declaration of your commitment to the arts.
Discover more about .ART domain names and how they can help elevate your work at www.art.art
Supporting the Art Therapy Initiative
Art has the power to heal, and through the Art Therapy Initiative, .ART is committed to supporting the mental and emotional well-being of individuals around the world. Inspired by Medina Kasimova's journey and artistic vision, this initiative provides resources and support to those using art as a tool for healing and personal growth.