.ART is the art world’s digital domain, free of industrial and geographical constraints.
It's a place where artists, institutions, professionals and creatives can register a clear and concise website address that reflects their occupation and belonging.
Artwork by Medina (Official Artist for the .ART Domain name) in Times Square, New York
ABOUT US
Launched in 2016 through an exclusive agreement with UK Creative Ideas Ltd and ICANN, .ART began as a pioneering domain registry and is evolving its mission to become the definitive digital archive for all art and cultural objects. With over 700,000 domains registered in 170+ countries, .ART serves a diverse community of creatives, artists, museums, businesses, and brands passionate about the arts.
Setting the standard for digital identity in the art world, .ART offers cutting-edge registry infrastructure built on the reliability and stability of current internet technologies while also leveraging Web3 and Blockchain innovations. Utilizing its patented "Digital Twin" process, the new ID.art platform offers credentialing and a suite of services that empower creatives to digitize, promote, and monetize any object—be it physical or digital. ID.art and the acquisition of HUG.art in late 2024 establishes .ART Registry as a leading online gallery for artistic talent.
Operating from international offices in London, Beijing, Los Angeles, and Washington D.C., and supported by a robust network of global Ambassadors, .ART is steadfast in its commitment to merge technology and art on a global scale. A portion of .ART’s revenue actively supports philanthropic initiatives, including the Healing Power of Art Initiative, to promote the therapeutic benefits of art.
Read the founding story of .ART
OUR MISSION
Our mission is to support the artistic community, protect and strengthen its members' digital identity, and generate value from art. We are continually fostering partnerships and developing new tools to serve as an activation agent to connect tech, art and finance—digitally, but on a human scale. Over the years, we have supported and led educational projects, initiatives in the museum community and projects empowering children and people with disabilities. Explore this page to learn more about what we do.
What makes .ART exceptional?
Identity and status
.ART gives everyone the opportunity to stand out. Like a bold statement piece that anyone can wear, it’s instantly recognizable and shows your connection to the world of creativity and culture.
Innovative nature
.ART embodies innovation. From pioneering a unique pricing algorithm powered by big data to ranking art-related keywords, it leads the way in technology. It’s also the only ICANN-approved domain registry to extend WHOIS records.
Preservation of heritage
.ART helps artists and cultural organizations protect and showcase their legacies. With the ID.art platform, users can create blockchain-secured records, Certificates of Authenticity, and .ART Digital Twins.
High-quality growth
Ranked among the top 20 fastest-growing domains out of 1,226 gTLDs, .ART stands out for its strong user loyalty and consistently high-quality content.
High-profile adopters
.ART is a community spearheaded by notable adopters such as Amazon, Apple, Bank of America, the Louvre, Louis Vuitton, Hauser & Wirth, Marina Abramovic Institute, Sharon Stone and others.
Social impact
.ART’s commitment to social impact includes the Art Therapy Initiative, one of several programs supporting mental health, creativity, and personal growth through art, alongside partnerships that promote global well-being and inclusivity.
Ambassador network
.ART’s Ambassadors include platforms like HUG, co-founded by Randi Zuckerberg and Debbie Soon, alongside galleries, agencies, experts, and personalities from NYC to Haiti, Paris to Malaysia, fostering inclusivity and connection.
Global reach
With offices in London, Beijing, Los Angeles, and Washington D.C., .ART connects its community to global art and tech initiatives, fostering innovation at the intersection of creativity and technology.
Our community continues togrow and prosper. We are proud of the active online .ART community and the number of highly creative live sites using a .ART domain as their primary URL. By definition, art-related individuals and business want a multimedia web presence, requiring hosting and storage.
".ART domain anchors our identity in the global art community and signals a platform built for artistic expression, not just technology."
Daithi Magner, Founder of Virtual Museum of Art
Some Brands & Institutions already using .ART
